MY CRAFT
MAZDA
NORTH AMERICAN OPERATIONS
Product Brochures
Art direction and production oversight of print and digital brochures, for various Mazda model lines.
Silver & Bronze ADDY (OC)
MAZDA
GLOBAL
Photography & CG
Art direction and production oversight of various visual assets, static and motion, for Mazda Global and North American Operations.
MAZDA
NORTH AMERICAN OPERATIONS
Various Concepts
Ideation for various marketing activities. From a motorsport print ad, to new model launch direct mail, to social media, to redesign of responsive email templates.
MAZDA
NORTH AMERICAN OPERATIONS
Accessory Boutique Portfolio
Art direction and production oversight of a 200+ page hard-bound lookbook for Genuine Mazda Accessories. Part of a high-end retail experience at elite Mazda dealers across North America.
Silver ADDY (OC)
NISSAN
GLOBAL
LEAF Launch Campaign
Ideation for a fully integrated international launch campaign for the first-ever, all-electric, no tailpipe, Nissan LEAF—featuring Lance Armstrong, during his post-cancer bid to win the 2010 Tour de France.
SONY
QUALIA & PLAYSTATION
National Print & OLA
Art direction of national print campaign for SONY's flagship line of consumer electronics. Plus, a sample OLA execution for a PLAYSTATION PSP title.
NISSAN & INFINITI
USA
CRM
Ideation, art direction and design for various CRM efforts.
HEALTHNET
MEDICARE PROGRAMS
Direct Response TV
Ideation and art direction of five television commercials to promote Health Net's easy-to-understand Medicare offerings. This body of work increased Health Net's Medicare enrollment by over 40%. And the resulting national exposure helped them secure a lucrative contract from the U.S. Department of Defense.
VISA
USA
B2B Print
Ideation and art direction for a B2B print campaign.
BRAND ID
Logos & Packaging Design
Brand identity design and exercises for various clients.
ABOUT ME
Consummate thinker
Connect-the-dots'er
Craft-it-better'er
Problem solver
Let's-do-it'er
Additional brands
I have helped build:
Mattel Interactive CNet
Edmunds.com Eddie Bauer
Doctors Without Borders
Timberland SKYY Vodka
Whiskas Sun Microsystems
Pennzoil Pioneer
City Center Las Vegas
MGM Resorts International
Hyundai Genesis Motors
Shortlist of ad agencies:
Lowe Lintas & Partners
marchFIRST
TBWA \ CHIAT \ TEQUILA LA
WPP | GARAGE TEAM MAZDA
WPP | VML
AND YOU?