HEALTHNET MEDICARE
Direct Response TV
 

Client: HEALTHNET

Agency: TBWA\CHIAT\TEQUILA LA

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Ideation and art direction of five television commercials to promote Health Net's easy-to-understand Medicare offerings, starring ex-US Senator and Law & Order's Fred Thompson. This body of work increased Health Net's Medicare enrollment by over 40%. And the resulting national exposure helped them secure a lucrative contract from the U.S. Department of Defense.